MASTERCRAFT BOATS - XStar

The all-new MasterCraft XStar launch represents the culmination of iconic legacy and groundbreaking innovation. I developed the launch messaging to capture the XStar’s unparalleled heritage and next-generation evolution, emphasizing its luxurious features and industry-leading performance.



Beyond messaging, I directed pre-production logistics, crafted moodboards and storyboards, and oversaw on-site direction at the photo and video shoot to ensure the XStar was presented with unmatched style and precision. The result? A launch that honors the XStar’s legendary status while setting the stage for its future as the ultimate in wake and wave performance.

XStar. The name itself is as iconic as the performance it delivers. For nearly three decades, the XStar has been the choice for pro athletes and all others who demand an unprecedented experience in the boat, behind the boat, and behind the wheel. Building upon its storied legacy, the latest generation of the XStar has finally arrived and is loaded with unwritten potential. Redesigned and reworked down to every last bolt and stitch, we’ve completely revolutionized the industry’s most legendary model to deliver the most progressive styling, the most luxurious interior, and the most premium features you’ve ever seen. And as is the norm with the XStar, this boat pumps out the cleanest, most powerful, substantial and versatile wakes and waves in the market—but you already knew that. We rethought everything, because the XStar has always been the best there ever was, and now it will be the greatest there ever will be. The king is back, and here to stay.