These four videos were created for MasterCraft’s model year 2024 launch, each designed to uniquely highlight a different boat series within their lineup. The goal was to emphasize product differentiation through distinct tones, vibes, and visuals while maintaining a cohesive brand identity.
The creative process involved conceptualizing tailored narratives for each boat family, storyboarding to visualize their unique lifestyles, and directing on set to ensure every detail reinforced the intended tone. These videos effectively bring each boat family’s personality to life, showcasing MasterCraft’s innovation and appeal across diverse audiences.