CONNELLY SKIS - 2022 LAUNCH CAMPAIGN

The Ready. Set. Summer. campaign was designed to energize and connect with Connelly's diverse audience by celebrating the many ways their products bring joy to life on the water. At the heart of the campaign was its adaptability: the final word was interchangeable, seamlessly integrating with the brand’s various disciplines and product lines.

From Ready. Set. Surf. to Ready. Set. Ski., the campaign's modular structure allowed the brand to target specific customer interests while maintaining a cohesive brand voice. Beyond product-specific messaging, I suggested infusing lifestyle elements with variations like Ready. Set. Smile. to highlight the moments of happiness and connection Connelly creates.

This approach not only showcased the breadth of Connelly’s offerings but also reinforced their position as a brand that supports every passion and every adventure. The campaign’s vibrant visuals and adaptable messaging resonated across digital, print, and social media, driving excitement and engagement leading into summer 2022.