This project highlights the four walkthrough videos produced for Balise Pontoon Boats, showcasing the cohesive approach to concept development, strategy, and execution. Each video was crafted to establish Balise as a new leader in the pontoon space by emphasizing the luxury, comfort, and features that set the brand apart.
The creative concept focused on blending engaging narratives with practical demonstrations to resonate with both first-time buyers and experienced boaters. When writing the scripts for each, I prioritized authenticity and accessibility, ensuring technical details were communicated in an approachable way while capturing the aspirational lifestyle of pontoon ownership. Execution included scriptwriting, managing pre-production logistics like talent, wardrobe, shot lists and schedules, providing creative direction, and leading on-set direction to ensure a seamless final product. These walkthroughs serve as essential content for building trust, excitement, and credibility with Balise’s audience.